Last night Levi’s, based right here in San Francisco, announced they were laying off over 800 workers, mostly management positions, to save money. When I heard this I was blown away, perhaps shocked would be language more suited to this news story. My immediate thoughts went to those who are now going to join the ranks of our unemployment lines, growing larger and larger every day. My next thought was, “shit, this company must be in big trouble if they fired so many so quickly!” And after pondering the question of ‘if Levi’s go out of business where will I buy my jeans?’ for about ten seconds, it hit me, and it hit me hard.
You guys just spent $220 million for the naming rights to the new San Francisco football stadium which opens up in about 12 weeks time, so what on earth are you thinking about by firing 800 people??
It made no sense to me. Again, typifying the attitude I have found in the United States by putting football, a stupidly overrated American sport, before human lives. So, 800 families are about to be put through seemingly endless torture and suffering and the 49’rs football team will benefit from these families misfortune? Farcical.
Who makes these decisions? What benefit can Levi’s, and all those other companies who’ve spent a trillion dollars naming breeze block edifices across the country, possibly gain by spending their profits, or perhaps lack of, on signage instead of humanity. The very people who assisted in getting them into a position of being able to afford such signage from the beginning? The world is screwed up when $220 million is spent by those advertising cowboys who wear suits, not jeans. Tell me I’m nuts. Tell me $220 million is worth every penny spent. Tell me I have no appreciation of the ‘real’ world out there, but when you tell me all these things, tell it to those who today, find themselves kicked gloriously to the curbside in favor of bragging rights.
Levi’s you should be ashamed.